The first celebration of Pregnancy and Infant Loss Awareness Month in Italy took place in 2007. It was only during the annual congress of the International Stillbirth Alliance in Birmingham in October 2007 that Claudia Ravaldi and Alfredo Vannacci from CiaoLapo Onlus came aware of the existence of such a celebration. Only few days after coming back to Italy, CiaoLapo tried to inform Italian parents about the celebration, and organized a memorial ceremony in Florence.

On October 15^th 2007, a small group of bereaved parents in Florence met together for a balloon release on the top of Piazzale Michelangelo at 6 pm.

At 7 pm a wave of light was started locally and in every house of CiaoLapo bereaved parents in Italy. We received some important feedback from parents, saying that commemorating babies helped families and friends to be closer to them.

Many more celebration, as well as a national meeting, were hold in October 2008.